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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A) Make unsubscribe easy and honor immediately
B) Keep SPAM complaints under .01%
C) Keep SPAM complaints under 10%
D) Email never mandatory for customer interaction
E) Accurately identify the sender in the header information.

2. To import a data extension utilizing the add and/or update command what must it contain?

A) Secondary Key
B) Subscriber Key
C) Email Address
D) Primary Key

3. A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

A) Select the update type "Add and Update"
B) Ensure the data extension has a Primary Key
C) Select the update type "Overwrite"
D) Select the update type "Add Only"

4. A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A) Use Query Activities
B) Use Drag and Drop Segmentation to create data filters
C) Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
D) Use Drag and Drop Segmentation to create data filters, and the use Filter activities

5. What must be configured in a Marketing Cloud account to use the import wizard?

A) Encrypted FTP
B) Enhanced FTP
C) Data Loader
D) File Transfer

Solutions: