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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A) Parameter Manager
B) Web and Mobile Analytics
C) Personalization Builder
D) Advertising Studio

2. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Configure the Enterprise-wide default retention to one year
B) Configure the business unit data retention setting to 12 months
C) Set inactive date to be automatically cleared after one year, but is recoverable
D) Apply a row-based retention to each data extension as it is created, set to 12 months

3. How are publication lists used in the Marketing Cloud?

A) To allow subscribers to opt-down/out instead of unsubscribing from all.
B) To send communication to all subscribers, regardless of opt -in status.
C) To manage subscribers in guided and triggered email sends.
D) To build dynamic content rules by subscriber type.

4. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Update Only
B) Add and Update
C) Add Only
D) Overwrite

5. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Journey re-entry settings
B) Winner evaluation
C) Run Once schedule type
D) Data Extension entry source

Solutions: