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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers

A) Adjust the lead settings in Salesforce.
B) Add a new lead record type in Salesforce.
C) Add a new custom lead field in Salesforce.
D) Add a new custom contact field in Salesforce.

2. Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?

A) Picklist
B) Number
C) Lookup
D) Formula

3. A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?

A) Page Action
B) Dynamic List
C) Automation Rule
D) Completion Action

4. A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

A) The email uses dynamic content
B) The email contains a text version
C) The email designates a general or specific sender
D) The email contains at least one variable tag
E) The email contains an unsubscribe link

5. How can you set a prospect's first touch campaign?

A) Using segmentation rules.
B) None of the above
C) Using automation rules.
D) Using completion actions

Solutions: