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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Full agency control
B) A single seat shared by all regions
C) Horizontal regional empowerment
D) Global template with local nuances
E) Global DMP nerve center

2. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Exchange report
B) Schedule Hits report
C) Site Hits report
D) Provider Category report
E) Provider Inventory report

3. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
C) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
D) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
E) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

4. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
B) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
C) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
D) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.

5. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports can be run on smaller audience sizes than unsampled reports.
B) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
C) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
D) Unsampled reports can be recorded as snapshots, and sampled reports cannot.

Solutions: