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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) No mappable measurements - all measurements are calculated
B) Pacing - daily rows are being created for every lead and opportunity keys
C) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
D) The data is stored at the workspace level.

2. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A) 3
B) 0
C) 1
D) 2

3. A client's data consists of three data streams as follows:
Data Stream A:

The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))

Which options will yield the desired result;

A) Option #2 & Option #4
B) Option #1 & Option #4
C) Option #1 & Option #3
D) Option #2 & Option #3

4. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) The EXTRACT function
B) Calculated dimensions
C) Mapped dimensions
D) Mapped measurements
E) The VLOOKUP function

5. An implementation engineer is requested to integrate the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?

A) The two files cannot be Joined as they hold different measurements
B) Any one of the files can potentially be set as the Parent data stream
C) The two files were uploaded to a different Generic type
D) The two files cannot be joined as they hold different dates
E) The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams

Solutions: