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Facebook Certified media buying professional Sample Questions:

1. A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

A) Increase age range to 20-60
B) Include Mexico in countries being targeted
C) Take out "Canada" from geographic targetting
D) Take out the "red color" interest
E) Include interest in shoe sizes 32-28

2. You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A) You run different conversion campaign ads for all events currently being measured on the website.
B) Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
C) Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
D) Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.

3. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A) Complete Registration
B) Generate Lead
C) View Content

4. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You turn off Ad #1
B) You should delete all ad sets and have leave just one.
C) You should switch your campaign objective from post interaction to brand awareness.
D) You should switch the budget from ad #4 to ad #2.
E) You should increase the budget from ad #5
F) You should decrease your budget to $3,000
G) You should use budget optimization for your campaign.

5. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Pacing system you set up.
B) Advertiser changes in audience, budget, placement, schedule, and optimization goals.
C) Facebook Auction.
D) Whether you use Facebook Manager or the Fan Page to run ads.

Solutions: