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Facebook Certified media buying professional Sample Questions:

1. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
B) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
C) You should invest more than 50% of your budget in Los Angeles.
D) Run conversion ads to the website for the new product launch to women.

2. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Delete Audience #2 and run ads on Audience #1.
B) Change Audience #1 interests to something different that still appeals to apparel.
C) Merge both audiences and run the campaign only on one audience.

3. You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

A) $410
B) $265
C) $102.50
D) -$265

4. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You turn off Ad #1
B) You should delete all ad sets and have leave just one.
C) You should switch your campaign objective from post interaction to brand awareness.
D) You should switch the budget from ad #4 to ad #2.
E) You should increase the budget from ad #5
F) You should decrease your budget to $3,000
G) You should use budget optimization for your campaign.

5. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A) App Launched, Added Payment Info, Purchased, Completed Tutorial
B) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
C) Achieved Level, Purchased, Completed Registration, Viewed Content
D) Purchased, Initiated Checkout, Completed Registration, Rated
E) App Launched, Initiated Checkout, Purchased, Spend Credits

Solutions: