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Facebook Certified Community Manager Sample Questions:

1. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Ask members which types of tools and content they want more of.
B) Increase engagement-type posts and use only new content to create engagement.
C) Research and change the content types to align with the demographics of all community members.
D) Repurpose content by reviewing and recycling previous posts.

2. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Website traffic Sentiment Audience growth
B) Reach Audience growth Sentiment
C) Reach Sentiment Website traffic
D) Reach Website traffic Audience growth

3. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

A) Organize affordable community meetups to attend a live show of the influencer
B) Implement a fee for members who post more than once per week
C) Position the influencer as a thought leader and charge speaking fees
D) Set up a Page button to increase online sales on the influencer's website
E) Comment publicly on sponsor accounts to propose a partnership

4. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Determine the sentiment by scanning positive and negative comments
B) Analyze the reach of exhibition-related posts through Ads Manager
C) Record the total number of campaign comments through native insights
D) Measure the engagement rate on the influencers' posts

5. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A) Respond to the complaint with a link to Facebook Community Standards
B) Allow the 11-year-old as a member of the group so that they do not report the group
C) Ignore the request on the basis that the membership criteria are well displayed
D) Ask the community to vote on allowing others in the group

Solutions: