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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Journey Builder and Behavioral Triggers
B) Automation Studio and Path Optimizer
C) Automation Studio and Journey Builder

2. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A) Tabs
B) Campaigns
C) Sender Profile

3. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?

A) Transactional Send Journey
B) Multi-Step Journey
C) Single Send Journey

4. Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

A) APIs
B) File Drop Automations
C) SQL Query activities

5. Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?

A) A collection
B) A Dashboard
C) A Dimension

Solutions: