Ace SAP C_C4H260_01 Certification with Actual Questions Nov 17, 2022 Updated
2022 The Most Effective C_C4H260_01 with 91 Questions Answers
NEW QUESTION 43
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create Target Groups, Campaign templates, and Content templates by marketing area.
- B. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- C. Create Target Groups, Campaigns, and Content by marketing area.
- D. Create one Target Group, Campaign, and Content for all marketing areas.
Answer: B
NEW QUESTION 44
Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.
- A. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- B. Engagement with accounts and contacts is possible only via third party executed campaigns.
- C. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- D. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
Answer: A,D
NEW QUESTION 45
You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.
- A. Sent Messages
- B. Hard Bounces
- C. Unique Click Through Rate
- D. Rate of Opened Messages
Answer: A,D
NEW QUESTION 46
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A. Data File Load
- B. Browse Contact Data
- C. Import Monitor
- D. Marketing Application Jobs
Answer: C
NEW QUESTION 47
You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.
- A. Product master data
- B. Items of interest
- C. Product categories
- D. Sales order interactions
Answer: C,D
NEW QUESTION 48
Your customer is already live and requires a new key performance indicator (KPI) in segmentation.
Which apps would you use to do this?
- A. Import Data Segmentation Configuration Export Software Collection
- B. Add Custom View Segmentation Configuration Export Software Collection
- C. Import Data Marketing Extensibility Export Software Collection
- D. Add Custom View Marketing Extensibility Export Software Collection
Answer: A
NEW QUESTION 49
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Dynamic
- B. Live
- C. Static
- D. Trigger-based
Answer: D
NEW QUESTION 50
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A. Content area
- B. Spend area
- C. Collaboration area
- D. Performance area
Answer: B
NEW QUESTION 51
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct Answers to this question.
- A. Save the analytical report as a tile using the Save as Tile functionality.
- B. Download the report results using the Export to Microsoft Excel functionality.
- C. Send the link to the analytical report using the Send E-mail functionality.
- D. Mark the analytical query as a favorite using the Favorite functionality.
Answer: A,C
NEW QUESTION 52
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- B. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- C. Engagement with accounts and contacts is possible only via third party executed campaigns.
- D. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
Answer: B,C
NEW QUESTION 53
You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?
- A. Communication System
- B. Communication User
- C. Communication Arrangement
- D. Communication Scenario
Answer: C
NEW QUESTION 54
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A. Spend area
- B. Content area
- C. Collaboration area
- D. Performance area
Answer: B
NEW QUESTION 55
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Add an applicable scope for the relevant countries and regions.
- B. Assign a specific target group with those countries and regions to the target object.
- C. Use Segmentation to select relevant countries and region.
- D. Provide a training set that contains only contacts from the specific countries and regions.
Answer: C
NEW QUESTION 56
You want to adapt or extend the standard reporting options. What underlying technology is used for this?
- A. Operational Reports
- B. Custom Analytical Queries
- C. Custom CDS views
- D. Analytics Stories
Answer: B
NEW QUESTION 57
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies.
- A. 1. Interactions2. Interaction Contacts3. Marketing Subscriptions^ Marketing Permissions5. Products - Product Category
- B. 1. Interactions2. Interaction Contacts3. Marketing Subscriptions4. Marketing Permissions5. Products - Product Category
- C. 1. Interaction Contacts2. Marketing Permissions3. Marketing Subscriptions4. Products - Product Category5. Interactions
- D. 1. Marketing Permissions2. Marketing Subscriptions3. Interaction Contacts4. Products - Product Category5. Interactions
- E. 1. Interaction Contacts2. Marketing Permissions3. Interactions^ Products - Product Category5. Marketing Subscriptions
Answer: C
NEW QUESTION 58
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?
- A. Build a control group and assign it as a target group in the campaign designer.
- B. Build a static target group and assign it as a target group in the campaign designer.
- C. Build a live target group and assign it as a target group in the campaign designer.
- D. Build a dynamic target group and assign it as a target group in the campaign designer.
Answer: D
NEW QUESTION 59
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.
- A. If two rule models with the same validity are active, no rule model is executed.
- B. A score can have more than one rule model, because rules can have different validity and application scope.
- C. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
- D. If a rule consists of more than one condition, they are always logically combined by OR.
Answer: B,C
NEW QUESTION 60
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?
- A. Three stages and each stage can have a maximum of 10 campaigns.
- B. Seven stages and each stage can have a maximum of 15 campaigns.
- C. As many as required and each stage can have a maximum of 15 campaigns.
- D. Five stages and each stage can have a maximum of 10 campaigns.
Answer: B
NEW QUESTION 61
You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct Answers to this question.
- A. Create an implementation description using ABAP for key users.
- B. Export in Manage Your Solution by creating a change project.
- C. Publish an implementation description to your test system.
- D. Create filter conditions via Live Target Groups.
- E. Test custom logic using predefined test variants.
Answer: A,C,E
NEW QUESTION 62
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct Answers to this question.
- A. Map Free Texts
- B. Marketing Extensibility
- C. Manage your Solution
- D. Marketing Application Jobs
Answer: B,D
NEW QUESTION 63
You need to create a new custom report that contains information from two different data sources. Which apps would you use to create this?
- A. Import DataCustom Analytical QueriesExport Software Collection
- B. Custom CDS ViewsView BrowserExport Software Collection
- C. Custom CDS ViewsCustom Analytical QueriesExport Software Collection
- D. Import DataView BrowserExport Software Collection
Answer: C
NEW QUESTION 64
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