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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What two processes are considered contact processes in Unica Campaign?

A) Snapshot and Extract
B) Call List and Mail List
C) Mail List and Snapshot
D) Call List and Extract

2. If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?

A) In the Call List.
B) Go to Campaign>Offers
C) In the Mail List.
D) In the Target Cell Spreadsheet.

3. When working with Unica Campaign Response History Administration, what is a key step before beginning the work?

A) Configure table mappings.
B) Configure audience process.
C) Configure response processes.
D) Define audience levels.

4. If you are using Unica Campaign with more than one partition, what must a customer do to configure the IBM Cognos Reports Package?

A) Configure once for all partitions.
B) Install Cognos on a separate server.
C) Configure for each partition.
D) The Reports Package does not support multiple partitions.

5. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) Active record table
B) Base record table
C) Dimension table
D) General table

Solutions: