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Salesforce Email Essentials (EEB101) Sample Questions:

1. After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?

A) Administration > Contacts
B) Contact Builder > Contacts Configuration
C) Email Studio > All Subscribers
D) Contact Builder > All Contacts

2. Which of the following is not a valid data type of list model?

A) Numeric
B) Date
C) Text
D) Decimal

3. When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A) A call to action should be direct and action-oriented
B) A call to action can be text or an image based button
C) A call to action below the fold performs best
D) Text buttons receive more clicks than graphics

4. An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

A) Keep the subject text between 50 to 100 characters long
B) Include information relevant to the message in the subject line
C) A/B test the effectiveness of different subjects
D) Include "RE:, "FWD:" "etc." to get reader's attention

5. What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?

A) Allows you to access you most frequent tasks quickly
B) Allows you to create Email
C) Allows you to create custom actions for your marketing.
D) Allows you to view past and pending emails.

Solutions: