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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
| Topic 2: Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
| Topic 3: Measurement and Optimization | - Reporting and analytics - Performance optimization strategies |
| Topic 4: Data and Audience Management | - Segmentation and audience building - Data collection and ingestion |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
A. Profile, insight, understand, act, analyse
B. Know, understand, personalise, engage, analyse
C. Data-in, understand, engage, data-out, analyse
D. Identify, understand, decide, act, analyse
Question 2
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
A. Attribute Model
B. Site Architecture
C. ETL Feeds
D. Datasets
E. Site Catalog
Question 3
Where can a developer access pre-built Global Templates?
A. From the Templates list when building a campaign
B. From code examples in developer docs
C. View List Template option in the Launcher
D. Templates menu under the web Campaign menu in the UI
Question 4
What would a marketer include if they want to ensure they display recommendations from more than one category?
A. Exclusion
B. Booster
C. Ingredient
D. Variation
Question 5
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Web campaign
B. Mobile campaign
C. Email campaign
D. Server-side campaign
Solutions:
| Question 1 Answer: D | Question 2 Answer: A,B,E | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: D |



