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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Datasets and Data Views | 10% | - Filtering and segmentation - Dataset creation and management - View configuration and sharing |
| Data Mapping and Modeling | 5% | - Data structure and relationships - Source of truth configuration - Dimensions and measures |
| Calculated Fields and Functions | 5% | - Custom calculations - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP |
| Reporting and Analytics | 12% | - Attribution models - Insight generation and interpretation - Report creation and scheduling |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Data Integration and Ingestion | 12% | - API and file-based import - Data streams and connectors - Refresh schedules and data flow |
| Dashboards and Visualization | 15% | - Dashboard design and layout - KPI and metric display - Chart types and usage |
| General Functionalities | 13% | - Core platform capabilities - Basic concepts and terminology - Navigation and interface |
| Data Quality and Cleansing | 7% | - Validation rules - Duplicate management - Error handling and correction |
| Data Harmonization | 3% | - Pros and cons of harmonization approaches - Cross-source alignment - Standardization methods |
| Data Permissions and Governance | 5% | - Parent-child data setups - User access and roles - Data update controls |
| Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Your client is interested in ingested the below file to a new generic data stream type:
The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?
- A. A custom metric and set aggregation to SUM
- B. A separate entity key
- C. An attribute of 'Meeting Code'
- D. A custom metric and set aggregation to AUTO
Correct Answer: C 🗳️
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Which two statements are correct regarding the Parent-Child configuration?
- A. Parent-Child allows sharing both dimensions and measurements
- B. A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
- C. Parent-Child links different tables based on shared key values
- D. Parent-Child configurations can cause performances issues
Correct Answer: C,D 🗳️
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What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
- A. No mappable measurements - all measurements are calculated
- B. Pacing - daily rows are being created for every lead and opportunity keys
- C. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
- D. The data is stored at the workspace level.
Correct Answer: A,B 🗳️
The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:
The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
- A. 3
- B. 0
- C. 1
- D. 4
Correct Answer: D 🗳️
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What are unstable measurements?
- A. Measurements that are set with the LIFETIME aggregation function
- B. Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
- C. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
- D. Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
Correct Answer: C 🗳️
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