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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Measurement | 15% | - Generate and interpret reports - Define relevant KPIs and metrics - Apply measurement methodologies |
| Topic 2: Campaign Activation | 31% | - Implement audience targeting strategies - Set up campaigns aligned with business objectives - Configure brand safety and ad policies - Apply buying types and bidding strategies |
| Topic 3: Campaign Optimization | 22% | - Optimize delivery and performance - Use Advantage+ solutions - Understand Meta ad auction dynamics - Troubleshoot delivery issues |
| Topic 4: Creative Strategy | 13% | - Comply with ad creative policies - Align creative formats with objectives - Apply creative best practices |
| Topic 5: Media Buying Tools | 20% | - Manage Meta Business Manager & Business Suite - Configure Events Manager & Conversions API - Set up and analyze A/B tests - Use Commerce Manager & Catalogs |
Facebook Certified media buying professional Sample Questions:
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
- A. You should increase attribution window to 7 days.
- B. Change optimization from custom conversions to value optimization.
- C. Run retargeting campaigns to people who have made purchased in the past 10 days.
- D. Delete all remarketing campaigns
Correct Answer: A 🗳️
What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.
- A. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
- B. You should go into location and see where current customers are really from.
- C. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
- D. You should see who from that customer base is also connected to your client's fan page.
Correct Answer: A,B,C 🗳️
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Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.
- A. Reach and frequency
- B. Auction optimized for reach
- C. TRP buying
- D. Auction optimized for video views
- E. Auction optimized for brand awareness
Correct Answer: A,C 🗳️
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Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.
- A. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
- B. Buy through the reach and frequency and set a frequency of 2 every 7 days.
- C. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
- D. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
- E. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
Correct Answer: D 🗳️
You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.
- A. Pixel Ad Manager
- B. Pixel Editor
- C. Pixel Moderator
- D. Pixel Standard Access
- E. Pixel Event Manager
Correct Answer: B 🗳️
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