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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)

A. Create emails to include all preference options so that customers don't miss any content.
B. Create dynamic rules based on customers' preferences in order to send specific content.
C. Use AMPscript to dynamically pull in content associated with customers' preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
D. Send customers one email per preference choice to ensure customers receive what they want.

Question 2

Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

A. Style alt text for when images do not display automatically.
B. Add background colors that match branding.
C. Make the email completely image based.
D. Use custom corporate font to match NTO brand.

Question 3

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

A. Send generic content to appeal to all audiences.
B. Set cadence expectations up front with subscribers.
C. Send multiple emails a day to keep the brand top of mind.
D. Use subscriber data to dynamically populate email content.

Question 4

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? Choose 3 answers

A. Authenticate email sending to distinguish it from spammers.
B. Purchase lists from companies that guarantee users have opted In.
C. Ensure the spam complaint rate is between 1% and 3%.
D. Purge old or Inactive email addresses.
E. Encourage subscribers to add the company's sending domain to their address books.

Question 5

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A. Make unsubscribe easy and honor immediately
B. Keep SPAM complaints under .01%
C. Keep SPAM complaints under 10%
D. Email never mandatory for customer interaction
E. Accurately identify the sender in the header information.

Solutions: