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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A) Keyword Tool Supercharger
B) Google Analytics
C) AdWords Editor
D) Keyword Tool

2. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Ad Spend
B) Return on Traffic
C) Return on Ad Investment
D) Return on Ad Campaign

3. Joey has installed the Google Analytics code into all the pages of her site. She wants to make certain she has installed the code properly. Which of the following is the most efficient method that Joey can use to confirm she has installed the Google Analytics code properly?

A) She should use the Google Analytics Test feature on the Google Analytics home page.
B) She should visit each page of her site and then compare the traffic in Google Analytics cent er.
C) She should use the Google AdWords Editor to test each page of her site.
D) She should use the SiteScan tool on her site.

4. You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

A) Average CPC
B) Impressions
C) CTR
D) Clicks

5. Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client?

A) Alice can see which clicks are most valuable.
B) Alice can see when people are buying products.
C) Alice can see how good of a job she's doing.
D) Alice can see from where people are clicking.

Solutions: