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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is traditionally developed during an organization's strategic planning process?

A) Programs, markets, targets, products, and features
B) Mission, goals, objectives, strategies, and tactics
C) Values, purpose, priorities, systems, and tasks
D) Product, packaging, placement, variety, and price

2. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To have a clear understanding of the diversity of stakeholders and risks associated with each
B) To determine which stakeholders are a priority
C) To understand the attitude and engagement level each audience may have with the organization during a crisis
D) To determine the communication approach for each audience

3. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Define what the organization wants to achieve through their diversity, equity, and inclusion program.
B) Source stock photos that would imply strong organizational diversity.
C) Collect information about the organization's diversity practices and metrics and share with employees.
D) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.

4. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Preference of project sponsor
B) Alignment with company brand
C) Psychographics of stakeholders
D) Alignment to business objective

5. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To enhance the firm's reputation for accepting difficult cases
B) To sway public opinion to the client's innocence before a jury is selected
C) To take charge of the story line to ensure accuracy and a unified voice
D) To develop an internet strategy and monitor public opinion about the client and firm

Solutions: