Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Implementation Overview
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Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Implementation Overview | 10% | - Implementation services and offerings - Client documents and required stakeholders - Key milestones and deliverables |
| Tracking & Assets | 10% | - Tracking script integration - Microsites and landing pages - External form integration - Form creation and configuration |
| Data Management | 20% | - Data import, export, and standardization - Standard and custom objects - Data prioritization and deduplication - Contact/account fields and views |
| Eloqua Fundamentals & Architecture | 15% | - System architecture and data model - Platform overview and navigation - Security settings and user management |
| Automation & Campaigns | 15% | - Lead scoring and segmentation - Automation logic and flow design - Program Builder and Program Canvas - Campaign Canvas configuration |
| CRM Integration & Additional Services | 10% | - AppCloud and external services - Reporting and analytics - CRM integration setup |
| Email & Preference Management | 10% | - Subscription and preference centers - Email configuration and personalization - Unsubscribe management |
| Branding & Deliverability | 10% | - IP warming and deliverability strategies - Email groups and domain configuration - Bounce and complaint management |
